Radio in Ireland is as popular as ever with 3.2 million, of us tuning into it every weekday, according to the latest listenership figures. While 53% listen to national radio, the number of those listening to local radio stations is up 1% as is the number of younger listeners, aged 15-34, who listen every day. (Feb 2022 JNLR)
At Media Travel Solutions we manage your advertising campaign from conception to completion. Once we have your brief, we work with you to get your key message and activity on air. We look after everything, creating dynamic ad copy, voiceovers, ad production, transmission scheduling and post-campaign follow up. We also believe hugely in the Good audio is key to a successful campaign and we’ll help you to produce great copy and adverts that stand out. We are experts on the Irish Radio Landscape, audience demographics, targeting your key audiences, market trends and lots of tips and advice.
On Sunshine Radio’s Travel Talk this week we were joined by special guest Chuck Davison
Chuck Davison the President and CEO of Visit San Luis Obispo County, known locally as “SLOCAL” told our listeners that this beautiful area lies on a stunning stretch of Californian coast, halfway between Los Angeles and San Francisco. The area is famous for its beaches and vineyards, boasting over 250 wineries, as well as historic Hearst Castle. Visitors flock here to hike in national parks and laze on white sands, visit Spanish missions and enjoy farm-to-table dining. Chuck tell’s us how “Life is too beautiful to rush” a motto from SloCal’s award winning marketing campaign. San Luis Obispo Coast is the newest American Viticultural Area and has a great craft beer scene. For more info visit - www.slocal.com
- Geographically: An important factor for many advertisers is selecting stations that focus on specific locations. With a range of national, regional and local stations covering most parts of Ireland and the UK, radio is highly flexible geographically – providing opportunities for all types of advertisers to precisely target specific audiences.
- Demographically: commercial radio consists of a wide range of stations with a variety of content and playlists attracting different types of audiences. JNLR Data allows advertisers to analyse which stations are best for reaching their specific target audience.
- Time of day/day of week: Radio is a predominantly live and linear medium, meaning that radio ads play out in real time. This allows advertisers to time their advertising to reach people on specific days of the week and/or specific times of day to enhance the relevance and efficiency of certain messages, where appropriate
- Consumer context: Research demonstrates that reaching people at relevant times can help enhance cut through and effectiveness of a campaign. As radio is available in a wide range of devices and doesn’t require primary attention, listeners often use radio to accompany a range of tasks and activities across the day, from the school run to working/studying through to childcare, allowing advertisers to target audiences in specific contexts. Government advertising targeting car drivers to slow down is a great example of how effective this approach can be on radio.
- Addressablility: with more radio listening taking place through connected devices, some radio stations are now able to offer individualised personal data-led targeting of listeners to their streamed content. While still relatively limited in scale this is an important and growing element of the commercial radio offering. Alexa play Sunshine1068 ….. Alexa play RTE Radio One …….
Radio’s unique combination of targeting opportunities enables advertisers to more efficiently reach their audience and optimise their advertising effects. Radio caters for all budgets and at Media Travel Solutions we create great radio ads for our clients - We offer a complete package from writing ad copy to providing quality voice overs and music/jingles and the highest quality audio production.
Turkish Airlines… Widen Your World - New Direct flights to Antalya from Dublin
This was a Radio Ad we created for Turkish Airlines for their new direct route from Dublin to Antalya.. This ad was aired on several national and regional radio stations in Ireland…..