The Role of Videos in Branding
Today, it is impossible to underestimate the importance of videos in marketing and branding campaigns. Videos are the most popular type of content. More than 80% of consumers say that they prefer to watch a video rather than to read a text post and that videos have convinced them to make a purchase.
In terms of branding, we can say that videos are much more memorable than text and static images. They can capture people’s attention and hold it. In addition, videos can deliver information by using text or narration and visual elements. Moreover, videos provide an opportunity to use trending music to make your clips more popular.
Here’s an awe-inspiring brand video by Samsung:
At Media Travel Solutions we offer quality video production for the travel and hospitality industry, video editing, 3D animation and motion graphics. We also work with a network of skilled freelancers to offer additional services such as augmented reality Instagram filters. We optimise video content for its intended purpose, delivering various versions to fit TV, online, YouTube and social media. We have produced award nominated video content in Ireland, Europe and the US.
We also produce the latest in drone footage and we deliver content for tourist offices, hotels, travel agents, tourist attractions and cruise companies.